Sony Unveils BRAVIA - Drome Zoetrope !

From Geek.Com
Like all other LCD televions Sony’s BRAVIA line will be a a favorite pick this holiday season. Unlike everyone else though Sony’s advertising spots have set the televisions apart from the competition more than a larger panel or improved backlighting ever could. Their famous advertising spots (specifically the Balls, Paint, and Play-Doh rabbits) touting BRAVIA’s “color like no other” have been viewed by millions of people on YouTube and has gained mention as some of the best commercials for any consumer electronics product.

Sony is back again, teamed up with the Fallon London advertising agency and soccer star Kaka for another ambitious commercial spot. This time it’s a 10m zoetrope that spins at over 40 kph, which Sony is calling the Bravia-drome. The purpose of the Bravia-drome is to show off Sony’s new Motionflow technology. MotionFlow allows BRAVIA televisions to insert transitional images into action sequences in order to increase smoothness at 240Hz that might otherwise be choppy, like high-speed sports (think a slapped hockey puck or kicked soccer ball).


The zoetrope in action


The ad was filmed in Italy, outside of Turin, with a huge crew and lots of extras. This time the shooting of the commercial is not so much the challenge as was the building of the zoetrope. The 10-ton structure took six weeks to build and took ten men about three days to assemble at the shooting location.

ELISABETTA CANALIS - Italy's Hottest Talkshow Host

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Gabriela & Alessandro Nesta (AC Milan) honeymoon

Recently married on May 7, 2007, 28 year old Gabriela Nesta with her husband Italian World Cup-winning and AC Milan's defender Alessandro Nesta and their daughter Sofia enjoy a day of their honeymoon in Capri, on June 18, 2007:

Aida Yespica & Matteo Ferrari (AS Roma) holiday

Miss Amazonia 2002 the venezuelan Aida Yespica and her boyfriend 28 year old AS Roma's footballer enjoy holiday at the sea side in Ostia, a large neighborhood in the comune of Rome, Italy, on the coast facing the Tyrrhenian Sea, on June 20, 2007.
After winning "Miss Amazonia 2002", Aida Yespica moved to Milan, Italy to start her modeling career back in 2003. She has become a big star in the Italian entertainment business and has graced the covers of multiple magazines including GQ and Maxim. Aida appears regularly in Fashion TV and RAI doing photoshoots, fashion comercials or as a presenter.
Matteo was born in Algeria, but from an Italian father and a Guinean mother. He grew up in Ferrara and has a brother who also used to be a football player.

Gabriela Pagnozzi & Alessandro Nesta (AC Milan) wedding

On May 7, 2007, AC Milan's defender Alessandro Nesta married his fiancée, Gabriela Pagnozzi, 28, in a civil ceremony in Milan; the religious ceremony followed on May 30, 2007, in Ravello. She is a specialist in economics and was working for "Casa Italia", the headquarters of the Azzurri, during the 1998 FIFA World Cup at France.
He was injured during the World Cup game against Austria, Gabriela took care of him, and this is how this love story began. "I can say, I got the injury and her in France then. And the injury has gone, she has stayed with me." The two of them live together in Milan. Their daughter, Sofia, was born on October 19, 2006.