Sony Unveils BRAVIA - Drome Zoetrope !

From Geek.Com
Like all other LCD televions Sony’s BRAVIA line will be a a favorite pick this holiday season. Unlike everyone else though Sony’s advertising spots have set the televisions apart from the competition more than a larger panel or improved backlighting ever could. Their famous advertising spots (specifically the Balls, Paint, and Play-Doh rabbits) touting BRAVIA’s “color like no other” have been viewed by millions of people on YouTube and has gained mention as some of the best commercials for any consumer electronics product.

Sony is back again, teamed up with the Fallon London advertising agency and soccer star Kaka for another ambitious commercial spot. This time it’s a 10m zoetrope that spins at over 40 kph, which Sony is calling the Bravia-drome. The purpose of the Bravia-drome is to show off Sony’s new Motionflow technology. MotionFlow allows BRAVIA televisions to insert transitional images into action sequences in order to increase smoothness at 240Hz that might otherwise be choppy, like high-speed sports (think a slapped hockey puck or kicked soccer ball).


The zoetrope in action


The ad was filmed in Italy, outside of Turin, with a huge crew and lots of extras. This time the shooting of the commercial is not so much the challenge as was the building of the zoetrope. The 10-ton structure took six weeks to build and took ten men about three days to assemble at the shooting location.

Holographic Monster in Tokyo Bay ???

Sony Pictures installed a holographic rig in Tokyo Bay that projects the monster onto a haze of water. What you're seeing in the video wasn't added after the fact—that's actually what it looks like in real life.
The feat uses a water screen (carefully sprayed water jet) and exact light projections to create a giant pseudo-3-D Loch Ness "Water Horse" monster in the bay.

SONY - ULTRA THIN OLED TV ! ! !

Sony Corp. said Monday it plans the world's first commercial launch of ultra-thin televisions using organic light emitting diode (OLED) technology in December, aiming to revive its reputation for innovation.

The next generation television has a screen with a thickness of just three millimetres (0.12 inches), which was made possible because the organic display is self-luminescent and does not require a backlight.

Such screens, which sandwich a very thin layer of organic material between two plates, use less power and offer brighter images and wider viewing angles than liquid crystal display panels.

The television, which is 25.1 centimetres (9.9 inches) wide and 14.1 centimetres (5.6 inches) tall, will have a price tag of 200,000 yen (1,740 dollars).

"Going forward, Sony will progressively develop its OLED TV business" alongside its existing line of 'BRAVIA' televisions, a company statement said.

Competition in flat-panel displays is heating up, with electronics manufacturers vying over several different types.

Sony was initially left trailing by its rivals in the fast-growing flat-television market, but has since made a strong comeback.

In August, Sony announced plans to introduce a new lineup of "BRAVIA" flat-screen televisions, including the largest on the market, in a bid to boost sales at its mainstay electronics business.

Sony, which changed the way the world listens to music with the Walkman, has struggled in recent years against innovative new products like Apple's iPod and Nintendo's Wii.

Its earnings were hit hard last year by recalls of faulty computer batteries and the huge cost of developing its PlayStation 3 game console.

But it expects a strong recovery in earnings this year after a major overhaul including thousands of job cuts.